My mum and I were looking through Swarovski, admiring possible wedding jewellery and bling-blingy rings. It was fun. Until I checked the price when I got home against the US price.
A ring selling for $245 in Australia is only worth $155 (US) in America. I get a bit of price difference. But a 50% mark up? I don't get it.
So I emailed them to find out why.
I'm hoping you can explain to me the difference in prices on the Australian and US sites (Australia and the rest of the world in general actually).Needless to say I wasn't surprised by the response:
I was hoping to buy my mum the Maeva Golden Ring for her birthday. After hearing about my friend's Swarovski binge in the US I thought I would change the URL to the US site to see if the prices were different. $245 v $155. That's $155 US as well so it is actually $149 Australian.
Why is their such a difference? It certainly doesn't cost $90 to ship a single ring over. There certainly isn't $90 difference in taxes either. Any other extras like rent of stores and sales staff will have already been built in to the price as, at last check, you still have them in the USA. So why?
I am completely sick and tired of being ripped off just because I live in Australia. Make up, clothes, jewellery, music, computers...all marked up purely because we have been conditioned to accept it.
Are you aware of Illamasqua's latest stand? http://www.illamasqua.com/
fairpriceforbeauty/ My friends and I have actually switched to them because of that.
I look forward to your explanation of the mark up. I'm sure it will further my frustrations regarding shopping in Australia.
Let's face it, I expected that result. But can this really justify the price difference? It doesn't in my mind. It makes me angry.Thank you for your email.We can totally understand your disappointment concerning the price differences.
It is a fact that the Australian dollar has increased in value compared to foreign currencies. This is the reason why Australian products became more expensive. As the media informs us daily, this topic affects the complete retail trade and also we notice this competitive disadvantage with regards to pricing.
The differences are however not only due to currency exchange factors, but also due to differences in import or special luxury good taxes, duty free purchases, floating exchange rates and the general local pricing of luxury goods in a specific market.
Against the background of this complex subject, we are unable to perform a short-term price adjustment. We are analyzing the situation regularly and are eager to provide exemplary customer service to you.
Thank you for your understanding.With best regards,
As per the link in my email, Illamasqua realised, after noticing so many Australian's placing orders to their UK online store, that the mark up in Australia was ridiculous. In the UK they are placed at a slightly higher price point than MAC so when they got to Australia they just did that. It's only when they looked in to it they realised how much more expensive their product was in Australia.
And you know what they did? They reduced the price. They realised it was unfair. Amazingly enough people are still buying the stuff. They even gained some new customers.
Who would've thunk it?
I guess I can name a few...